As the name suggests, illuminated signs are the brightened up signages that commercial stores use to attract customers. From the industrial buildings of multinational companies to storefronts, both small and large malls use this kind of signs so that even when the night comes and the buildings are closed for public, anyone can see the brand name glowing distinctively. Be it the flashing fairy lights framing the store name sign or the LEDs of different colours giving a backlit effect to the letters, graphics and imagery –you can choose any type of signages according to the brand you represent and your budget.
The backlit signs are popular, thanks to the internal lighting behind the signs that make any wire, fixture, strobe or spot invisible from external look. Also called lightbox signage, these add a subtle glow to the storefront and building facade.
Where Can You Add Illuminated Signs?
Once illuminated, the signs become more detectable by onlookers no matter what the time or weather is. The lights make the business logo and signage conspicuous among the competitors. Even if the sign is not that catchy, the illuminated signs are more legible and the message comprehensible. You can put these on –
- College, school and university campus sign
- Outdoor stages and event venue with nightly activities
- Cafe, restaurant, food stalls
- Sports auditoriums
- Signature stores and retail outlets
- Artistic productions, trade shows and event venue
Reasons Why Illuminated Signs Are the Best
While being eye-catching, the lights add a contemporary touch to the overall presentation of the buildings and setups. However, many clubs, speakeasy, nightclubs, movie theatres are adding illuminated signs with neon tubes to bring an old-school classic vibe. Whatever your choice is, the benefits are as followed –
- 24x7 Visibility
Rain or shine crowded or solitary –the signs are made due to the lights. Even after your operational hours, a billboard or signboard with your company logo and offer will be visible to anyone traversing beside. This will give the potential customers an idea of the existence of the company while they become interested to visit.
What is better, the illuminated signs add a sense of security to the building, as well as those who are travelling at night. Any burglar will think twice before breaking in because the illuminated signage will help brightening the face and features of the person when CCTV is on.
- Affordable and Low Maintenance
Installing the lights and maintaining them are easy tasks and as these light fixtures are concealed, there is low risk of damage from external factors like storm, hailstones and so on. The lights, mostly LEDs are manufactured with sturdy materials so that those last for long years even under external exposure. Each LED bulb comes with a lifespan of approximately 50,000 hours in general and the illuminated signs are an investment that is worth every penny.
- Customizable
You can choose adjustable digital lights that can be programmed to change brightness and effect. You can even get them installed in a personalized way to add a dynamic touch to the brand name and offers that attracts. Use different messages, promotions, pictures etc and let the lights do their magic. There are many illuminated signs that highlight visual effects like multi-coloured flashing, contour detailing and 3D effects.
Above all in terms of energy efficiency, the LEDs are the leading options in illuminated signages because they do not use too much energy or get overheated. You will not have to pay a hefty bill even if the lights are left turned on throughout the night. While reducing carbon footprint, these are recyclable and do not cost much to replace.
Differentiating your business from the competitors or other establishments is vital to reach out to the customers. The light will give a prestigious look to the signs as they are classy, small yet effective.
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